Great how exciting, I love packaging... After seeing a news story last about how the new middle classes evolving in India, china and Russia are expressing there new found wealth by consuming huge amounts of french champagne. So much so that there is now a shortage world wide.
I will design packaging and labelling for a new Australian Champagne to take on the french and create a new source for the expanding market.
I am aware of the name champagne only being allowed to be used for alcohol produced in the Champagne region, however i dont agree with this law and so for this assignment i will disregard that ruling.
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