Beer, Your friend in the fridge...

Firstly I will be creating a Beer Label with sales aimed at the 21-30yr old age group. I am thinking something Summery and Fun, with simple and limited colour.
I know my friends and I always look forward to what we call “Sunday Sessions” because these are the days of relaxing in the sun, buying a carton of beer to drink with good mates, and having good times.
I will draw most inspiration for the label design from beach like elements, eg: the sun, sand, waves, surfing, palm trees etc… just to give that feeling of Summer days and relaxation.





Cheers.

Jess - Design Packaging Ideas

Good day!

Well for my design packaging I am thinking of going with something with a clean, elegant but strong design, for an expensive look. I would be targeting the age range of 25-35; a mid-age range can be more challenging because of the transsion of being a young adult and a more mature adult, though mainly aimed at the female gender.
I'm designing this brand to be sold only in Australia and be made in Australia because i believe the Australian market needs a few more elegant types of alcoholic beverages. The product will be a vodka mixed drink.

I think i have to savour this opportunity and shoot towards packaging for a wine cask.
The ones that i tend to notice usually have illistrations on the packaging and was hoping to twist it around and do a more cartoony modern day illistration for the younger drinkers of the cask.

I'm not certain of a particular name yet or if i want to do a variation of an already existing brand.

I could call it "Shiny demon" :P

I would be aiming towards the 18-30 generation, i want the illistration to draw people in to some extent, even almost make it substitute for the horrible taste of some of them..