When I buy wine I tend to go for the more classic style label, for some reason it comes across as quality, although I do like checking out all the new, more modern and contemporary labels and could be found guilty of buying one or two for the label,’ they were cheap though’, which is a good point, I would like to keep the design classic with a more simple modern twist, so as not to deter from quality.
Preferring red wine, I will probably design a merlot, keeping in mind that wine labels usually have to be adaptable to suit a range of reds and whites.
Having the name Archer I will be inspired by cherubs, archers, bow and arrows etc. and when I think of wine I naturally think of grapes yet I don’t see many on the labels and if I do they’re usually in a landscape painting of a vineyard so I would like to work with that.
